^{(Originally shared by Pranay on LinkedIn)}

It's not 'if' but 'when' US companies will have offshore global teams. Both the US and India will benefit massively from this 💯

Here’s why more US companies of all sizes are considering India / going global:

‍1. The cost-benefit is obvious - but it goes beyond just savings. The top talent coming out of emerging markets is 🔥 – offering deep expertise in tech, marketing + creative fields.

It's not merely about outsourcing tasks or hiring assistants; attracting top talent from these markets can significantly elevate your business. Many of these professionals have worked with and won at global brands you recognize, speak the same work language, and excel in the same tools and platforms.

Markets like the Philippines, Latin America, and Eastern Europe are gaining momentum, but India stands out with one of the world’s largest pools of English-first at work, highly skilled, adaptable talent available at a fraction cost of US equivalents.

2. Gone are the days when only the large companies like Google, Microsoft, and Unilever had extensive off-shore teams. Now, it's essential for SMBs and startups to remain competitive by building global teams to target diverse markets. Embracing diversity further drives innovation and enhances ability to connect with audiences both locally and globally.

3. Your company can become 24/7. Now with effective asynchronous tools, you keep progress moving even while you sleep. All you need is the right experts, and a strong remote culture.

However, for talent in these regions, it’s not just about showing up— it’s about standing out. 

• ‍Mediocrity won’t cut it: In a sea of exceptional talent, average work gets overlooked. Strive for excellence and let your unique skills shine.
• ‍Specialize: Focus on the skills that truly move the needle. Set the standard for excellence in your field.

At SuperStuff, we are connecting super companies with super marketing, growth and creative talent in India.

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