8 min read

Title: 6 Years of Building Together - Lessons From Co-founding With Your Life Partner 🥂

Lessons from six years of building startups (and a life) together—straight from Pranay & Julie
A selfie photo of Pranay Swarup & Julie Kriegashaber - the co-founders of SuperStuff - a talent marketplace for brands to discover and work with top-tier marketers and agencies.
Written by
Team SuperStuff
Published
March 2025
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(Originally shared by Pranay on LinkedIn)

When Julie and I got married in Goa 6 years ago, we didn’t plan on becoming co-founders too. But a few months later, we were scaling Chtrbox together, and now we're deep in building SuperStuff.

People always ask: “how do you work AND live together without losing it?” 🙃 Truth is, it takes work. And has its pros and cons but for us the pros outweigh like 10x. As it does for a bunch of successful couple founders we know.

Sharing a few pointers we've learned to help any other couple-founders out there considering (or sibling/ friend-founders for that matter):

  1. Straight up honest conversations 💯 Trust is the most important thing in a co-founder relationship, or any relationship for that matter.
  1. Clear roles – knowing who owns what piece (and who makes the final call on it) 🎯
  1. Separate WhatsApp groups for work vs. personal life (a must) 📱
  1. Communicate & plan daily schedules around each other - make sure there is sufficient “normal” time that overlaps 🗓️

At the end of the day, co-founding life and startups is about having the right partner. Someone you trust, respect, and can efficiently argue with. 😜

Grateful to have that in Julz! To many more together 🥂

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