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With Kotak Cherry set to become a go-to fintech platform in India, it had all the right things going for it - trusted brand, seamless experience, and 20+ years of financial expertise backed by Kotak Mahindra Bank.

But something didn’t add up.

The Challenge: ⛳

Despite helping users invest like pros - from mutual funds to stocks and bonds - the brand’s social presence wasn’t cutting through. In a sea of fintech noise, Kotak Cherry needed to sound less like a bank… and more like a financially-savvy buddy. 

The Ask: ❔

Find a creative agency that could bring together trust, finance, and a bit of fun, making Kotak Cherry stand out.

• Build a strong and trustworthy voice on social
• Make complex financial topics feel simple and relatable
• Drive organic growth and community engagement

Enter SuperStuff: 🌈🌟

Using our AI-powered platform, we vetted 40+ agencies, filtered the data, and handpicked 5 top contenders for a focused pitch process.

The Perfect Match: 🎯 

Invisible Paintbrush 

A creative studio known for turning complex ideas into scroll-stopping stories.

• Had understanding of audience behavior in the fintech space 💼
• Knew how to win attention with modern and approachable work ⚡
• Were boutique, founder-led, and deeply hands-on 🤝

What Changed: ✅

With the SuperStuff platform powering everything logistics, Invisible Paintbrush could focus on what they do best: humanize the brand. The creative strategy included:

• Community-first tone: Friendly, accessible voice that simplified investing
• Micro-video content: Short, engaging videos to explain key concepts
• Modern design language: Sleek visuals, 3D illustrations, human elements

And it worked. Just take a scroll: 

📱 Instagram Reels

‍💼 LinkedIn Posts

The Results: 📈

SuperStuff’s end-to-end support - expert recommendations, unbiased data insights, and a seamless payment process, combined with Invisible Paintbrush’s creative expertise led to:

• 1.5X growth in Instagram followers,  significantly expanding Kotak Cherry’s social presence. 📊 
• 2X boost in organic engagement 💬
• 2X growth in LinkedIn followers 💼 
• 6X+ increase in organic impressions, and 4X increase in organic engagement on LinkedIn 🔁

More importantly, the content resonated. The brand spoke to its community in a way that felt fresh, credible, and human.

Ready to Supercharge Your Brand? 🎯 

Whether you're looking to hire your next marketing leader or find your dream agency, SuperStuff is here to help find the right match. Fast. 💪

👉 Let’s get to work