Hiring isn’t just about ticking boxes on a resume, it’s about finding people who can grow with your team, solve real problems, and elevate your culture. Especially in 2025, where roles evolve quickly and collaboration is non-negotiable, hiring smart means hiring beyond the skillset.

So, what really makes a candidate great? 

Here are 7 qualities that matter just as much - if not more - than technical skills.

1. Communication Skills 📣 

No matter the role, communication is non-negotiable. Can they express ideas clearly, give and receive feedback, and hold their own in a room (or Zoom)?

Look for:

• Structured responses during interviews
• Active listening
• Clear written communication (cover letter, follow-ups, etc.)

2. Problem-Solving Ability 🧠 

The best hires don’t wait for instructions—they figure things out. Whether it’s fixing a broken funnel or navigating a last-minute campaign crisis, problem-solvers bring value from day one.

Look for:

• Real examples of challenges they’ve tackled
• Curiosity over complacency
• How they explain their thinking, not just the result

3. Teamwork & Collaboration 🤝 

Even solo roles require cross-functional communication. The strongest candidates know when to lead, when to listen, and how to work toward a shared goal.

Look for:

• Stories that show group wins (not just “I did this”)
• Willingness to share credit
• Comfort working across departments or with diverse team

4. Initiative & Drive ⚡ 

Some people wait to be told. Others ask, “What else can I help with?” The latter are the ones who push your company forward.

Look for:

• Evidence of self-started projects or process improvements
• A sense of ownership in their past roles
• Energy and proactiveness in conversation

5. Adaptability 🔄

Marketing changes. Tech changes. Your org chart changes. You want someone who can handle that.

Look for:

• Openness to learning new tools or workflows
• Examples of navigating change
• Comfort with ambiguity or fast-paced environments

6. Cultural Fit 💬

Skills can be taught. Culture fit? That’s harder. Look for alignment in values, working style, and sense of purpose.

Look for:

• Genuine interest in your company’s mission
• Personality that clicks with your team
• Emotional intelligence

Hiring? Don’t Settle. 🌟

The best teams aren’t built by accident. They’re built through intention, by choosing people who bring both capability and character.

At SuperStuff, we make that easier. Our tools help you find the right humans for the right roles, faster. Whether you're hiring full-time marketing leads, fractional experts or agencies.

Start building your dream team today. 

Get in touch 👉 https://hey.superstuff.ai/?name=home